E-Commerce Solutions

What share of 93% do YOU capture?

Almost all internet users, that is 93% of the population, have participated in ecommerce. Whether that is researching products, purchasing, arranging travel, or participating in online auctions. On any DAY, more than a quarter of internet users are using ecommerce to find and purchase what they want.

American internet users have embraced online shopping because they say it is convenient and a time-saver.

Two-thirds (66%) of online Americans say they have purchased a product online, such as a book, toy, music, or clothing. Attitudes and perceptions play a key role in whether online users choose to purchase products online.

• 78% of internet users either agree (53%) or agree strongly (25%) with the proposition that shopping online is convenient for them.
• 68% of internet users either agree (47%) or agree strongly (21%) with the notion that online shopping saves them time.

More than half of internet users encounter frustrations and other frictions in the course of online shopping.

• 43% of internet users have been frustrated by the lack of information they encounter while using the internet to find out about or buy goods or services.
• 32% have been confused by information they have found online during their shopping or research.

The big picture: Shopping on the internet has become commonplace among internet users for a number of different activities connected to researching and doing transactions online.

Almost all internet users (93%) have at one time or another done something related to ecommerce. That is, they have used the internet to research products and services, make purchases, book travel, trade stocks, or participate in auctions. On any given day, more than a quarter of internet users (26%) are doing something online related to e-commerce.

• 81% of internet users have used the internet to do research about a product they are thinking about buying, with 20% doing this on the typical day.
• 66% of online users have purchased a product online, such as books, music, or clothing, with 6% saying they do this on the typical day.
• 64% have bought or made a travel reservation online, such as an airline ticket, hotel room, or rental car, with 4% doing so on the average day.
• 26% have participated in an online auction, with 3% doing this on the average day.

The above statistics come from the Pew Internet & American Life Project - February 2008

How Do You Get in on the Action?

Merlee Designs offers web design solutions to meet all of your online needs. From small static web sites geared towards promoting your business through providing information and customer service to full E-commerce solutions to provide an online store where your customers can shop 24/7.

• E-Commerce Design and Development
  • Complete online store solution including inventory management, shipping solutions, payment processing and online administration
  • Strategic Reports to view ongoing trends, inventory management, monthly reports, tax reporting, top-selling products and numerous others to aid in sales management
  • Fully customized e-commerce store design to meet your category, product and inventory requirements
  • Initial database population if requested

More Information

• Web Design Services
• Pricing
• Contact Merlee Bos today to get started!

About the Pew Internet & American Life Project: The Pew Internet Project is a nonprofit, non-partisan think tank that explores the impact of the Internet on children, families, communities, the work place, schools, health care, and civic/political life. The Project is an initiative of the Pew Research Center and financial support is provided by The Pew Charitable Trusts. The project's Web site: www.pewinternet.org