Portfolio / Client Case Study

WebVentive, LLC

Logo

WebVentive,LLC is no longer in business .

As the company was a new venture, we had the freedom to start from scratch and design a brand with no limitations.  This is a rather unusual situation for a designer to be in, and it was a bit of a challenge.

First I started out with a logo, and after combing some different elements and settling on the colors, we all agreed instantly that this was it!  We ended up with a navigation/mariner theme, using the compass star as a primary element, to represent the tagline "Taking you in the right direction".  The center yin yang symbol represents balance.  Balance is important to WebVentive™, as it represents the difference between traditional and online software, as well as the base premise of acheiving balance in life.

The orange and black was initially questionable, as we did not want the forthcoming materials and media to have a "halloween" feel.  However, we all feel that that has not been the case, and find the orange and black to be classy, elegant and modern.

Website

Creating the website for WebVentive has been a bit more of a challenge than usual, as we are responsible for the entire thing, from visual, to content.  We wanted the website to have a very modern, simple, and advanced look and feel, while still being friendly and inviting.  The Flash in the header has been kept to a minimum, only enough to acheive interest and some movement, without detracting from the rest of the site.

The large title graphics throughout the site give the visitor an instant glance at what they are trying to say on each page.  Using bold, bright colors draw attention to salient points, while the rest of the page is clean and accessible.

Print

In order to achieve a consistent look and feel throughout their branding, the print materials complement and match the website.  Maintaining the same color scheme, font and visual concepts, we created a business card and brochure.  For the print items, we have used much more of the black and white and less of the orange to give a crisp, clean and elegant look to the materials.