WebVentive, LLC
Back to Client ListLogo
WebVentive,
LLC is a web-based software development company in the start-up phase. I
am the lead designer for this company, providing website, graphic and software
interface design.
As the company was a new venture, we had the freedom to start from scratch and design a brand with no limitations. This is a rather unusual situation for a designer to be in, and it was a bit of a challenge.
First I started out with a logo, and after combing some different elements and settling on the colors, we all agreed instantly that this was it! We ended up with a navigation/mariner theme, using the compass star as a primary element, to represent the tagline "Taking you in the right direction". The center yin yang symbol represents balance. Balance is important to WebVentive™, as it represents the difference between traditional and online software, as well as the base premise of acheiving balance in life.
The orange and black was initially questionable, as we did not want the forthcoming materials and media to have a "halloween" feel. However, we all feel that that has not been the case, and find the orange and black to be classy, elegant and modern.
Website
Creating
the website for WebVentive has been a bit more of a challenge than usual, as
we are responsible for the entire thing, from visual, to conent. We wanted
the website to have a very modern, simple, and advanced look and feel, while
still being friendly and inviting. The Flash in the header has been kept
to a minimum, only enough to acheive interest and some movement, without detracting
from the rest of the site.
The large title graphics throughout the site give the visitor an instant glance at what we are trying to say on each page. Using bold, bright colors draw attention to salient points, while the rest of the page is clean and accessible.
In order to achieve a consistent look and feel throughout our branding, our
print materials complement and match the website. Maintaining the same
color scheme, font and visual concepts, we created a business card and brochure. For
the print items, we have used much more of the black and white and less of
the orange to give a crisp, clean and elegant look to our materials.
Please click here to view the full WebVentive brochure in PDF format.