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Merlee Designs Newsletter
Merry Christmas!
December 2006
  
Dear Merlee Bos,

Welcome to the Merlee Designs newsletter! In this format, I want to be able to keep you updated on new additions to my website, new services being made available, and new resources for you.

Here we will also being including tips, news, and thoughts for consideration for you as a website owner, or even if you are considering developing a website in the future.

New Article
Importance of Proper Code & Use of CSS

This article highlights the importance of proper back-end coding and the use of CSS (Cascading Style Sheets) for the layout of a website.

Often clients and potential clients come to me with questions about why their site isn't performing as well as expected, both in site performance and in search engine rankings.

While much of this depends upon how a site is designed, a very large contributing factor is in how the site is actually coded. The use of automated code generators, and certain website editors, make a major difference here. Automated code is typically very bulky, and creates large amounts of unnecessary code, making for a very inefficient website. Also, using tables for visual layout causes a lot of problems in search engine spidering.

In order for a site to perform at peak efficiency, to be highly accessible to search engines and to give those search engine spiders the proper information in the correct order, as well as for general accessibility, the code needs to be written in the proper format. Also, the use of CSS to generate the desired layout and visual representation plays a huge role here.

Please take a look at the new article for more information on what the benefits of a site re-write using CSS are, how it works and what it does for your website.

Importance of Proper Code & Use of CSS
Print Services
Print Design, Forms and Printing

Keep in mind that we also do print services. From having your brochure, business cards, stationery, forms, etc. designed to match your corporate image, to the actual printing for you at very competitive prices.

Because I use an online digital printer, this can greatly reduce the costs associated with short-run printing. You no longer need to order thousands of an item, when you only need a hundred or two.

Professional business cards, flyers, forms etc. can be both designed and printed through Merlee Designs. We handle the set up and the order, supplying you with your print needs.

For forms, remember that we do forms analysis and design, supplying you with an electronic form that you can print over and over in office as demand requires, or create a fill-and-print Adobe Acrobat form for your online needs.

Adhering to Web Standards to Improve Business

Taking web standards into account when designing a website may not be a primary concern for many site owners, but when it comes to finding an extra edge to improve their business, they are more than willing to do anything required to increase revenues. Let's see how complying with Web standards can help a business website.

What are the Standards? On the Web, the main standards are the languages used when creating websites. The most wide-spread ones are HTML, XHTML and CSS. HTML or XHTML are used to create the backbone of websites - the structure. (The difference between HTML and XHTML is that XHTML was formed from XML and is forward compatible.) CSS, in turn, is used to style, format and position the structure and content.

What is Web Standards Compliance? Put simply, web standards compliance is using web languages correctly. This involves using HTML tags properly and the way they were and are intended to be used. For instance, one of the most common felonies against the web standards is using table tags for layout, while the correct usage is to use them only for tabular data (information to be put in tables).

Full story
Rerferral Program
There is no better advertising than word of mouth. Referrals from existing or past clients, friends, associates and the like are the best and most reliable forms of reference that you can get. However, we believe in fully rewarding those who pass our name along. If you know someone who is in need of some design work, please feel free to pass our name along, or refer them to us using the form below. If you send them to us, make sure to tell them to mention your name so that we may thank you properly*.

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This being the last newsletter for 2006, I want to wish you all a very wonderful holiday season, and the best for 2007!

Sincerely,


Merlee Bos
Merlee Designs
phone: 248-232-7373
Save 10%

If you are in the market for web design and development; literature and stationery design; logo design; or forms design, don't hesitate to drop us a line to receive an analysis and quote. Mention this coupon to receive 10% off your project! Please feel free to forward this offer on to anyone who may benefit from it.

Offer Expires: 01/31/07