Well, I believe we are settled! After much confusion and moving around, we have settled down (finally!) in Lake Orion, Michigan. We began here, prior to relocating to Grand Rapids, Michigan, so it seemed as though we were returning home.

Many thanks and much heartfelt appreciation goes out to my clients who tolerated patiently this upheaval and confusion, the address changes and technical issues with moving. I believe that I am fortunate to have some of the best clients a gal could ask for!

While some of you are long-time clients and are well versed in my website, others are new or are visitors and friends. Here I just want to give a brief outline of the site, what you will find there, and areas of special interest.

Design is not just visual! This is probably the single, most important statement to remember when looking for a website designer.

In order for a website to function optimally and at peak efficiency, to do its work for you, it has to be designed with that purpose in mind....visually, and invisibly. The way in which a site is coded, laid out and structured, has great impact on the success of your website. It affects your users and their interactions, the way in which search engines view, spider and index your site, and the way in which your designer/developer maintains your site.

Unfortunately, the vast majority of designers focus only on the visual representation. While this is very important, it is not all that there is to website design. Please keep this in mind when selecting your design/development team. Ask questions about how the site is structured, how SEO is approached, how efficient the code and maintenance will be.

I subscribe to a fair bit of newsletters, as this is how we share knowledge in the industry, pick up tips, learn valuable lessons, get the skinny on new ideas, etc.

Below are bullet points from one of the latest newsletters I received from EntireWeb, regarding search engine optimization considerations for your site. At the bottom is a link to the Full Story, the entire article from EntireWeb.

• Words that walk a fine line
• Sound like your dad: be an authority
• Engage, don't bore: keep the reader happy
• Entitled to everything: make the titles stand out!
• Highlights: pick out the text that matters
• Standard barer: flying the flag for standards compliance
• Back to basics: break out the dictionary and check your spelling
• Image is everything: be picture-perfect with the right words
• FYI: make acronyms work for your words, not against them
• A hard cell: using tables for layout is a crime!